5 tips to not look like a spammer in your online campaign

I just came across an example of an online campaign that is either a total spam or it’s legit but then they forgot to put some important ingredients in place. Read on to avoid looking like a spammer and on the other hand to be alert when surfing the net yourself.
There are so many bogus links out there that one cannot be vigilant enough. And this is a great example of me double checking everything and explaining the reasons to you and at the same time to check if perhaps you are missing some critical points in your online marketing that make you look like a spammer, even though you’re legit.
The example below could be either legit or a spamming service. The problem is, I can’t find out.
I saw this ad on Facebook and naturally, it talking about networking amongst professionals, I was intrigued. But before I even clicked, my eyes went to the link offered (this is an important check you should get into the habit of doing too, have a look at the link and check if it seems logical) and in this case it already put my suspicious alerts on, it pointed to some subdomain without a clear main domain, in other words, it didn’t make sense to me (in fact it’s the name of their campaign).

Take away 1: Make sure the link you’re showing in your online campaign isn’t suspicious and points to a proper domain you own. 

I clicked and came to the landing page as shown below. It is very nicely done and looks pleasing to the eye. It shows a couple of recognisable logos and symbols, plus some professional photos. Immediately the subconscious mind deducts, this is professional and for the most part that’s where the critical reasoning stops for most people – unless you have trained your mind to be super critical.

I notice when my subconscious is being suckered in like that – after all I am a marketer and have studied the subconscious mind and how marketing messages work on it :). So that alone doesn’t impress me, I see this and know why it’s there. And in my case I now want to have proof for the legitimacy of the claims made by the logos.

Take away 2: Professional photos and associations to credible other companies are a good way to increase credibility of your own offer. If it’s for real of course. Read on.

The first thing I look for is another link, their homepage for example or the write-ups on those other websites. But there’s nothing. No link whatsoever.

Take away 3: When creating a landing page it is true that it should have as little chance of taking the visitor anywhere else as possible. That’s why you get special landing page creation services (like unbounce for example). But if you do not provide any link at all and your url (website address) is not pointing to a “proper” domain you’re achieving nothing but suspicion. A good way to get by this is to simply post a couple of links at the bottom of the page, so that someone like me who wants to know if you actually really exist can do further investigation. 

So by now my alert systems are on super high. I am very suspicious to say the least. All this webpage does is claim that they have been seen on Yahoo, Reuters and CNBC (which is quite easily achieved if you provided those sites with a PR article), that they have no association with Media 24 who are behind the existing Who’s Who in SA initiative. They want me to give them my details without having satisfied my inquisitive mind as to who they really are and because they are giving no information about who they are and no contact details whatsoever, I deem them spammers. Bummer for us both if they are legit.

Take away 4: When designing landing pages separate from your main page (a good practice) make sure visitors can see clearly who you are and provide contact details (or put a link in where those details can be found)

I did a quick Google search, just for the fun of it, but because I’ve already made up my mind that those are spammers and my email is going to end up on some bogus list, I didn’t even look further than the first couple of entries.

It’s a real pity because they might very well be legit and if the service is as professionally designed as the landing page it could well be a good service, however if that is so, they should fire the marketing agency that put that page up for them for the reasons outlined above.

Take away 5: Always browse and surf the net with a critical mind, do not believe everything you see. Do double checks and verifications. Especially if you repost the information to your own network. 


is this landing page for real or spam
If you’d like to make sure your online campaigns are set up properly – or how you could set one up to start with – perhaps do a free online assessment with us to see where you’re at and how you can action something like that.
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