E-mail marketing rules are changing in South Africa

Marketers using e-mail marketing in South Africa might be in for a rude awakening. So far companies got away with sending unsolicited email as long as they provided an opt-out solution (even without that not much happened). Particularly small business owners didn’t think much of sending an electronic flyer to whoever happened to be in […]

Tofu and Mofu, the path to optimum lead conversion and why you need to develop a taste for them as marketer

Not all things are equal, and certainly not your prospective clients. A discussion aimed at getting you started to design a lead conversion path, a visitors journey through your website, the marketing and sales funnel.  Tofu and mofu refer to top of funnel and middle of funnel respectively. What is meant by this is that […]