Review: “To Sell is Human” by Daniel H. Pink

If you know me or have read about me you will know that I have a very strong background in sales. In my time I’ve learned to “prospect” complete strangers in a mall, cold call more strangers on the phone and objection handle harder than anyone else. All the time I’ve hated it, like most […]

Humans have changed – what marketers need to be aware of

Humans and their behaviour have changed. In a new presentation uploaded by Hubspot’s CMO Mike Volpe, Inbound Marketing A Love Story, was a slide which immediately caught my eye. It talks about how we  as humans have changed in various ways. I haven’t heard him present this particular slide so please be aware that what follows […]