Facebook for Business – Workshop

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So you figured perhaps you should spend some time on Facebook, since everybody else seems to be on the platform already. Great! It’s a lot of fun being on Facebook – as long as you manage it well and don’t use it as an excuse and to procrastinate doing more important things in life!

Staying in touch with friends and finding out about them on the fly has attracted millions, 800 of those as of latest published number. Marketers quickly took note of this new phenomenon and now many people are left with trying to figure out this thing called Facebook.

However, unless you are technically clued up and know easily what to do, you might be sitting in front of the blue Facebook screen and wonder what to do next and how on earth do these privacy settings work and what do they mean for business anyway and how do I bring in more business with all this. How do you do things on Facebook to get more leads?

No matter where in your Facebook journey you are, if you need a little help figuring things out about the platform our

 

FACEBOOK FOR BUSINESS WORKSHOP

will let you learn exactly what you want and need to know about doing business on Facebook.

Many businesses profit from having a strong presence on Facebook. This workshop will show you how to go about that for your business.

I have been running these particular workshops for a  while and based on the participants wonderful feedback I have created a jampacked workshop which will take you from a beginner to an intermediate if not advanced level in one day.

You will learn how to use Facebook effectively to market your business on this fast growing social media platform. You will learn that it’s less about marketing and more about presenting.

You will understand how to navigate through the platform, what all the functions and features mean, how to use them best, what good business strategies are, what to say and what not, how ads work, competitions, how to get more likes, how to convert those likes to leads and clients and much more.

Bring your own laptop and preferably 3G card (wifi connectivity cannot be guaranteed). This is a hands-on practical workshop where you get to try out the things discussed right away.

Any questions? PHONE BETTINA FOR MORE INFO 082 99 26 007

Here is a more detailed break down what the workshop offers:

How to do things on Facebook as a marketer, full day workshop

Who is this best for?

Anybody wishing to learn the basics and advanced techniques of how to market on Facebook effectively.

What prior knowledge is necessary?

A basic understanding of how things work on Facebook. You will need to have used Facebook in a private capacity before and preferably have already a page set up but don’t know how to go further with it. (Please note, there is NO time to explain to you basic settings of your private Facebook profile, if you are unsure how to use Facebook in general please consider working through my online Facebook workshop for beginners first).

What will be covered in this workshop?

• Defining your Facebook marketing strategy – what/who/when
• Anatomy of a business page and how to optimize it for search
• Difference between wall and newsfeed
• When and how your fans see your stories (understanding edgerank)
• What stories should you tell (aka which content to share)
• How often to update
• How to automate updates and when not to automate
• Understanding how, when and why to post as your page and/or as a private person
• How to get your fans to interact on your page and why this is crucial
• Using tagging to get additional exposure
• Interacting with other pages and etiquette
• Cost free activities to attract more likes
• Setting a default landing page for new visitors
• Optimizing your Facebook logo (without needing Photoshop and for free!)
• How to optimize the picture strip on top of the wall of a page for additional branding
• How to drive traffic to the page from outside Facebook
• What are insights and how to read them
• Lots of live case studies
• Plenty of time to answer individual questions (relating to the topics)

What bonus is included in this workshop?

As a participant of the Facebook workshop you get access to my exclusive Facebook for business insider group on Facebook where you can ask questions and communicate with other previous participants as well as me of course. As the learning is very intensive during the day participants like to try things out a little bit on their own and then come back with new questions after they’ve integrated some of the things they learned this forum is perfect for providing this after course further learning.

What are the costs?

R 1,250 per person including course, notepad, lunch and break refreshments

If you are a previous workshop participant please inquire for a special discount. We reward loyalty.

Group bookings receive a discount:

1 invoice 2 people: R 2,300 (R100 discount each)
1 invoice 3 people: R 3,200 (R150 discount each)
1 invoice 4 people: R 4,200 (R200 discount each)

For groups of 5 or more consider a private workshop at your preferred premises. Please contact me directly to organise.

NEXT DATES:

February 23, 2011
9h00 – 16h30
Cape Town, venue to be confirmed 

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More details

Bring your own laptop and preferably own internet connection otherwise we might end up with bandwidth issues. We cannot guarantee wifi connection for all participants. Please note that we will not be able to do extensive troubleshooting on any issues with connectivity, your computer or Facebook. We can sort out little things right there and then, but unless it concerns the entire group we will not be able to offer individualised help on the day. We will however give all attendants preferential rates for follow up individual troubleshooting and training sessions.

The groups for this workshop are being held small to facilitate individual attention.

Your facilitator is Bettina Horvath who has over the past 4 years grown with Facebook and the solutions it offers to market your business effectively on the platform. Bettina and her team administrate over 40 pages on Facebook and run multiple marketing campaigns for different clients across various industries and sectors. She also brings a 25 year long experience as a marketer to the workshop which means that you not only learn the technicalities of how to do business on Facebook but you will also get insights on the how and why of doing so which have less to do with Facebook and more with general marketing.

We pride ourselves to provide ethically correct information and do not advise on activities that are not within Facebook’s terms and conditions. (Such as for example using a private profile or groups for marketing activities)

Please note that neither Bettina nor any of her assistants are employed by Facebook and offer the information as guideline only in their private capacity and not as representatives of Facebook.

VENUE

to be confirmed

Terms & Conditions

• Cancellation of confirmed seat (payment received) up to 48 hours prior to event: R200 cancellation fee
• Cancellation of confirmed seat (payment received) within 48 hours prior to event and no-shows: 50% cancellation fee
• Any refunds will be processed within 10 working days after the event
• We are only able to provide limited bandwidth at the event and cannot guarantee internet connectivity
• Individual troubleshooting (of any kind) is not available during the event
• A light lunch and refreshments throughout the day are included

See what some of our previous attendants have to say about this workshop:

 

 

How to book?

Step 1

Click on the “Book my Seat” button and then choose which days you’d like to attend

Step 2

Fill out the form  and register your seat

Step 3

Receive a confirmation e-mail with payment details within 24 hours

Step 4

Confirm your registration with your payment

Step 5

Come and learn all that Facebook has to offer

If you have any questions please contact Bettina directly (phone 082 99 26 007) or post it on the Marketing Ninja Facebook page.