Facebook ads are the new flyers

Half the money, twice the number of people reached; this is one of my results with Facebook ads vs. printed flyers. Read on for the details.  Small business advertising used to be a Yellow pages ad, flyers dropped into post boxes and perhaps a print ad in the local paper. Coupled with word of mouth […]

A Twitter use case – special research

“What’s the use of Twitter?” is a question I get regularly asked, particularly by those who have only just recently signed up and cannot see any point in the whole thing. That is an experience for pretty every one when first signing up to the service. However with time that view changes, Twitter is a […]

The secret power of Twitter: lists

Are you suffering from Twitterstream overload? Too much noise simply irritating you? I’ve been there, until I figured out the secret power available in Twitter that is totally underused, lists. I believe the problem with lists on Twitter is that unless you use a tool that lets you manage them easily they are pretty useless. […]

Why it is about the number of likes

“They” say it’s never about the number of likes. “They” also say it’s never about the money. Both are wrong – up to a point. 

The real reason why you need Social Media profiles

Everyone in social media will remind you that it is about being social and not about marketing. And everyone condemns those blatant sales profiles that have nothing else to offer other than your typical “buy me” messages. But then, so many people ask, why have social media profiles if not for marketing? And that’s where […]

What is Google Plus?

Naturally I get asked this question many times, what is it and how to use it. In South Africa its adoption is still very slow, although growing fast. What I personally like about G+ is its integration into the entire web experience and search. I prefer seeing what my network has said about a particular […]

Facebook is no billboard

At first Facebook was a toy for students. Now it’s turned into a necessity for business owners, or so it seems anyway. Everywhere you see businesses getting their Facebook pages up, some simple, some elaborate, small one man solopreneurs all the way to multinational corporations. So if they all do it then it must work, […]

Social Media Tips for Business

In a recent interview on Fox News, Peter Shankman outlined these 7 tips for businesses wanting to use social media: Be smart or otherwise known as the DBS rule, Don’t Be Stupid Everything lives forever online, don’t post angry, don’t engage in arguments, don’t post drunk Know there is no difference between public and private […]