Half the money, twice the number of people reached; this is one of my results with Facebook ads vs. printed flyers. Read on for the details. Small business advertising used to be a Yellow pages ad, flyers dropped into post boxes and perhaps a print ad in the local paper. Coupled with word of mouth […]
“I need a new website” – do you really?
Let me tackle an important subject today, that of “I need a website”. I get approached all the time with this request but upon further investigation what the person really is saying is “I need more sales in my business and I believe having a website will bring them in.” Does that sound familiar? Are […]
Why Video content is so important
In South Africa the production of video content – and also its consumption – is still somewhat hindered by the lack for affordable bandwidth. Despite this challenge videos are playing a bigger and bigger part in marketing. Today I want to show you why and how a video works in generating traffic to your website. […]