Half the money, twice the number of people reached; this is one of my results with Facebook ads vs. printed flyers. Read on for the details. Small business advertising used to be a Yellow pages ad, flyers dropped into post boxes and perhaps a print ad in the local paper. Coupled with word of mouth […]
posted on March 12, 2014 by
A Twitter use case – special research
“What’s the use of Twitter?” is a question I get regularly asked, particularly by those who have only just recently signed up and cannot see any point in the whole thing. That is an experience for pretty every one when first signing up to the service. However with time that view changes, Twitter is a […]
posted on March 8, 2013 by
The secret power of Twitter: lists
Are you suffering from Twitterstream overload? Too much noise simply irritating you? I’ve been there, until I figured out the secret power available in Twitter that is totally underused, lists. I believe the problem with lists on Twitter is that unless you use a tool that lets you manage them easily they are pretty useless. […]
posted on September 7, 2012 by
Why it is about the number of likes
“They” say it’s never about the number of likes. “They” also say it’s never about the money. Both are wrong – up to a point.
posted on August 10, 2012 by
The real reason why you need Social Media profiles
Everyone in social media will remind you that it is about being social and not about marketing. And everyone condemns those blatant sales profiles that have nothing else to offer other than your typical “buy me” messages. But then, so many people ask, why have social media profiles if not for marketing? And that’s where […]
posted on April 30, 2012 by
Santam vs Nando’s – Best advertising ever achieves win-win for all
I hate advertising, I’m a content marketing gal, I don’t like it when the sales talk is SO obvious and lets be frank, the way ads are made these days is boring at best. Luckily I don’t see much of this type of advertising as I’ve stopped watching TV years ago. Occassionally I get them […]
posted on April 6, 2012 by
What is Google Plus?
Naturally I get asked this question many times, what is it and how to use it. In South Africa its adoption is still very slow, although growing fast. What I personally like about G+ is its integration into the entire web experience and search. I prefer seeing what my network has said about a particular […]
posted on March 28, 2012 by
“I need a new website” – do you really?
Let me tackle an important subject today, that of “I need a website”. I get approached all the time with this request but upon further investigation what the person really is saying is “I need more sales in my business and I believe having a website will bring them in.” Does that sound familiar? Are […]
posted on September 20, 2011 by
Why Video content is so important
In South Africa the production of video content – and also its consumption – is still somewhat hindered by the lack for affordable bandwidth. Despite this challenge videos are playing a bigger and bigger part in marketing. Today I want to show you why and how a video works in generating traffic to your website. […]
posted on April 23, 2011 by
Facebook is no billboard
At first Facebook was a toy for students. Now it’s turned into a necessity for business owners, or so it seems anyway. Everywhere you see businesses getting their Facebook pages up, some simple, some elaborate, small one man solopreneurs all the way to multinational corporations. So if they all do it then it must work, […]
