How to set achievable goals – hangout replay with Carol Gerber

In January I did my first Google Hangout on air and did we have a blast! Coach Carol Gerber and I were jamming it big time. Here’s the replay. A chat on setting achievable goals and I fell apart right away :)  .. the intention was to do this every Friday but as you know, life […]

Do your vouchers suck?

No doubt digital marketing is very important these days and no business can really go without it. Nevertheless there is still a lot of offline marketing to create that helps businesses spread their message. One such method is the use of vouchers (which actually can also be very effectively used online, but those are for […]

Why it is about the number of likes

“They” say it’s never about the number of likes. “They” also say it’s never about the money. Both are wrong – up to a point. 

R750 Google AdWords vouchers up for grabs

Edit: The particular vouchers outlined in this article are a thing of the past. If you haven’t tried Google AdWords before, now is a good time. Google sent me some vouchers to use for new clients!  I love being a marketer in today’s world. There are many reasons but one is that I myself get exposed to […]

Tofu and Mofu, the path to optimum lead conversion and why you need to develop a taste for them as marketer

Not all things are equal, and certainly not your prospective clients. A discussion aimed at getting you started to design a lead conversion path, a visitors journey through your website, the marketing and sales funnel.  Tofu and mofu refer to top of funnel and middle of funnel respectively. What is meant by this is that […]

How to take Inbound Marketing off the screen and blow minds

HubSpot takes the cake of Inbound Marketing with sending a present across the oceans. The story and 6 key points to note for marketers below.  Last year some time I started learning about the term “Inbound Marketing” as a particular form of using all sorts of online tactics to generate leads. I’ve learned about Inbound […]

Santam vs Nando’s – Best advertising ever achieves win-win for all

I hate advertising, I’m a content marketing gal, I don’t like it when the sales talk is SO obvious and lets be frank, the way ads are made these days is boring at best. Luckily I don’t see much of this type of advertising as I’ve stopped watching TV years ago. Occassionally I get them […]

“I need a new website” – do you really?

Let me tackle an important subject today, that of “I need a website”. I get approached all the time with this request but upon further investigation what the person really is saying is “I need more sales in my business and I believe having a website will bring them in.” Does that sound familiar? Are […]

How to return a favour online

When someone asks you “Would you do me a favour?” you know that usually means doing something for them for which they are not intending to give you any monetary value in return. Of course there are hundreds of situations where this is perfectly fine. However where it becomes a problem is when that favour […]

USP – Unique Selling Proposition, or why anyone should buy from you

Have you ever asked yourself why anyone should or would buy from you? It’s a key question well worth spending time answering because if you’ve figured that one out you make it easy for people to buy from you. Business owners are generally convinced their product/service is the best on earth and so it should […]