An original Infographic from 1911

If you thought content marketing is a new discipline then check this out … an infographic from 1911! I have come across this somewhere online recently and I just had to share it in a lasting way. What a giggle. It’s got all the ingredients of a modern day infographic. I couldn’t explain good content […]

A Twitter use case – special research

“What’s the use of Twitter?” is a question I get regularly asked, particularly by those who have only just recently signed up and cannot see any point in the whole thing. That is an experience for pretty every one when first signing up to the service. However with time that view changes, Twitter is a […]

The power of the marketing funnel

Or how you chase potential clients away from you website instead of attracting them. Every time you have to decide what to put on your website and what not you’re faced with a dilemma. You have too many services and solutions and in an effort to catch every visitor and potential client you put it […]

Mini Inbound Marketing case study: to page 1 on Google in 7 days

I generally guarantee my results. I know that if my clients follow my advise they will increase their online visibility and with that bring in leads and sales. However I usually tell them it will take at least 6 months before we will see any results. Now anyone in Inbound Marketing knows that this is very conservative […]

What you need to know about website cookies

When browsing the web today it is near impossible to not encounter a “cookie”. However that encounter happens in the background and you as the visitor aren’t necessarily aware that a cookie is stored on your browser. Sometimes you may be greeted by a short message which makes you aware that the site uses ‘website […]

E-mail marketing rules are changing in South Africa

Marketers using e-mail marketing in South Africa might be in for a rude awakening. So far companies got away with sending unsolicited email as long as they provided an opt-out solution (even without that not much happened). Particularly small business owners didn’t think much of sending an electronic flyer to whoever happened to be in […]

Humans have changed – what marketers need to be aware of

Humans and their behaviour have changed. In a new presentation uploaded by Hubspot’s CMO Mike Volpe, Inbound Marketing A Love Story, was a slide which immediately caught my eye. It talks about how we  as humans have changed in various ways. I haven’t heard him present this particular slide so please be aware that what follows […]

The secret power of Twitter: lists

Are you suffering from Twitterstream overload? Too much noise simply irritating you? I’ve been there, until I figured out the secret power available in Twitter that is totally underused, lists. I believe the problem with lists on Twitter is that unless you use a tool that lets you manage them easily they are pretty useless. […]

Do your vouchers suck?

No doubt digital marketing is very important these days and no business can really go without it. Nevertheless there is still a lot of offline marketing to create that helps businesses spread their message. One such method is the use of vouchers (which actually can also be very effectively used online, but those are for […]

Why it is about the number of likes

“They” say it’s never about the number of likes. “They” also say it’s never about the money. Both are wrong – up to a point.