Marketers using e-mail marketing in South Africa might be in for a rude awakening. So far companies got away with sending unsolicited email as long as they provided an opt-out solution (even without that not much happened). Particularly small business owners didn’t think much of sending an electronic flyer to whoever happened to be in […]
posted on March 18, 2013 by
Humans have changed – what marketers need to be aware of
Humans and their behaviour have changed. In a new presentation uploaded by Hubspot’s CMO Mike Volpe, Inbound Marketing A Love Story, was a slide which immediately caught my eye. It talks about how we as humans have changed in various ways. I haven’t heard him present this particular slide so please be aware that what follows […]
posted on March 8, 2013 by
The secret power of Twitter: lists
Are you suffering from Twitterstream overload? Too much noise simply irritating you? I’ve been there, until I figured out the secret power available in Twitter that is totally underused, lists. I believe the problem with lists on Twitter is that unless you use a tool that lets you manage them easily they are pretty useless. […]
posted on February 27, 2013 by
How to set achievable goals – hangout replay with Carol Gerber
In January I did my first Google Hangout on air and did we have a blast! Coach Carol Gerber and I were jamming it big time. Here’s the replay. A chat on setting achievable goals and I fell apart right away :) .. the intention was to do this every Friday but as you know, life […]
posted on February 22, 2013 by
Do your vouchers suck?
No doubt digital marketing is very important these days and no business can really go without it. Nevertheless there is still a lot of offline marketing to create that helps businesses spread their message. One such method is the use of vouchers (which actually can also be very effectively used online, but those are for […]
posted on September 7, 2012 by
Why it is about the number of likes
“They” say it’s never about the number of likes. “They” also say it’s never about the money. Both are wrong – up to a point.
posted on August 31, 2012 by
R750 Google AdWords vouchers up for grabs
Edit: The particular vouchers outlined in this article are a thing of the past. If you haven’t tried Google AdWords before, now is a good time. Google sent me some vouchers to use for new clients! I love being a marketer in today’s world. There are many reasons but one is that I myself get exposed to […]
posted on August 17, 2012 by
Tofu and Mofu, the path to optimum lead conversion and why you need to develop a taste for them as marketer
Not all things are equal, and certainly not your prospective clients. A discussion aimed at getting you started to design a lead conversion path, a visitors journey through your website, the marketing and sales funnel. Tofu and mofu refer to top of funnel and middle of funnel respectively. What is meant by this is that […]
posted on August 10, 2012 by
The real reason why you need Social Media profiles
Everyone in social media will remind you that it is about being social and not about marketing. And everyone condemns those blatant sales profiles that have nothing else to offer other than your typical “buy me” messages. But then, so many people ask, why have social media profiles if not for marketing? And that’s where […]
posted on August 3, 2012 by
How to take Inbound Marketing off the screen and blow minds
HubSpot takes the cake of Inbound Marketing with sending a present across the oceans. The story and 6 key points to note for marketers below. Last year some time I started learning about the term “Inbound Marketing” as a particular form of using all sorts of online tactics to generate leads. I’ve learned about Inbound […]
